With the raised capital, BeerSelect wants to give the hundreds of small and local breweries in Belgium extra ways to develop; explains co-founder Wout Meuleman. "The Belgian beer culture is known to be the most beautiful in the world, but there is an increasing competition from the US, and even the Netherlands are brewing great beers today. To keep our unique position, our craft brewers need better support. Not only for sales and distribution, but also in terms of production."
That is why BeerSelect will use a considerable part of the raised 900.000 euros to build it's own brewery. "We have a great location in Ghent, a historic and internationally known city. In our brewery, they can produce on a larger scale with - very important - the guarantee that the original recipe, the taste and the quality of their beer is retained."
"The new brewery must also become a hub for innovation: the large multinationals in the beer world provide technological innovation, but it are the small and local breweries that provide innovation in flavor. Today, they have to make every effort to meet the demand for their beer. That's why there is almost no room left to experiment with new flavors and variations. In our brewery, craft brewers have the equipment to try out new things. By doing this we want to ensure the future of our rich beer culture. "